Schema.org 词汇表完整指南

一、核心顶层类型

1.1 Thing - 所有类型的基类

{
  "@type": "Thing",
  "name": "名称",
  "description": "描述",
  "url": "URL",
  "image": "图片URL",
  "sameAs": "相同资源的其他URL"}

1.2 Intangible - 无形事物

{
  "@type": "Intangible",
  // 包括：服务、数量、评级等}

1.3 CreativeWork - 创作内容

{
  "@type": "CreativeWork",
  "author": {"@type": "Person", "name": "作者"},
  "datePublished": "发布日期",
  "headline": "标题",
  "text": "文本内容"}

1.4 Event - 事件

{
  "@type": "Event",
  "name": "事件名称",
  "startDate": "开始日期",
  "endDate": "结束日期",
  "location": {"@type": "Place", "name": "地点"}}

1.5 Organization - 组织

{
  "@type": "Organization",
  "name": "组织名称",
  "logo": "Logo URL",
  "contactPoint": "联系信息",
  "address": "地址"}

1.6 Person - 人物

{
  "@type": "Person",
  "name": "姓名",
  "jobTitle": "职位",
  "worksFor": {"@type": "Organization"}}

1.7 Place - 地点

{
  "@type": "Place",
  "name": "地点名称",
  "address": {"@type": "PostalAddress"},
  "geo": {"@type": "GeoCoordinates"}}

1.8 Product - 产品

{
  "@type": "Product",
  "name": "产品名称",
  "description": "产品描述",
  "brand": {"@type": "Brand"},
  "offers": {"@type": "Offer"}}

二、网站和网页类型

2.1 WebPage - 网页

{
  "@type": "WebPage",
  "name": "页面标题",
  "description": "页面描述",
  "breadcrumb": {"@type": "BreadcrumbList"},
  "primaryImageOfPage": "主图片URL",
  "lastReviewed": "最后审核日期"}

2.2 WebSite - 网站

{
  "@type": "WebSite",
  "name": "网站名称",
  "url": "网站URL",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "搜索目标URL"
  }}

2.3 AboutPage - 关于页面

2.4 ContactPage - 联系页面

2.5 FAQPage - 常见问题页面

{
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "问题1",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "答案1"
      }
    }
  ]}

2.6 QAPage - 问答页面

2.7 ProfilePage - 个人资料页面

2.8 CollectionPage - 集合页面

2.9 ImageGallery - 图片库

三、商业和电子商务

3.1 Product - 产品详细

{
  "@type": "Product",
  "productID": "产品ID",
  "sku": "SKU编码",
  "gtin8": "GTIN-8",
  "gtin13": "GTIN-13",
  "gtin14": "GTIN-14",
  "mpn": "制造商编号",
  "brand": {
    "@type": "Brand",
    "name": "品牌名称",
    "logo": "Logo URL"
  },
  "manufacturer": {
    "@type": "Organization",
    "name": "制造商"
  },
  "model": "型号",
  "color": "颜色",
  "material": "材质",
  "pattern": "图案",
  "size": "尺寸",
  "weight": "重量",
  "depth": "深度",
  "width": "宽度",
  "height": "高度",
  "releaseDate": "发布日期",
  "productionDate": "生产日期",
  "purchaseDate": "购买日期",
  "category": "分类",
  "audience": {
    "@type": "PeopleAudience",
    "suggestedGender": "性别",
    "suggestedMinAge": 18,
    "suggestedMaxAge": 65
  },
  "countryOfOrigin": {
    "@type": "Country",
    "name": "原产国"
  },
  "award": "奖项",
  "hasMerchantReturnPolicy": {
    "@type": "MerchantReturnPolicy",
    "returnPolicyCategory": "退货政策类别"
  },
  "isAccessoryOrSparePartFor": {
    "@type": "Product"
  },
  "isConsumableFor": {
    "@type": "Product"
  },
  "isRelatedTo": {
    "@type": "Product"
  },
  "isSimilarTo": {
    "@type": "Product"
  },
  "itemCondition": "https://schema.org/NewCondition",
  "logo": "产品Logo",
  "manufacturer": {
    "@type": "Organization"
  },
  "mobileUrl": "移动版URL",
  "negativeNotes": {
    "@type": "ItemList",
    "itemListElement": ["缺点1", "缺点2"]
  },
  "positiveNotes": {
    "@type": "ItemList",
    "itemListElement": ["优点1", "优点2"]
  },
  "productSupported": {
    "@type": "Product"
  },
  "purchaseDate": "购买日期",
  "size": "尺寸",
  "sku": "库存单位",
  "slogan": "口号",
  "weight": {
    "@type": "QuantitativeValue",
    "value": 1.5,
    "unitCode": "KGM"
  }}

3.2 Offer - 报价

{
  "@type": "Offer",
  "price": 99.99,
  "priceCurrency": "CNY",
  "priceValidUntil": "2024-12-31",
  "availability": "https://schema.org/InStock",
  "itemCondition": "https://schema.org/NewCondition",
  "url": "购买链接",
  "seller": {
    "@type": "Organization",
    "name": "卖家名称"
  },
  "deliveryLeadTime": {
    "@type": "QuantitativeValue",
    "minValue": 1,
    "maxValue": 3,
    "unitCode": "DAY"
  },
  "shippingDetails": {
    "@type": "OfferShippingDetails",
    "shippingRate": {
      "@type": "MonetaryAmount",
      "value": 0,
      "currency": "CNY"
    },
    "shippingDestination": {
      "@type": "DefinedRegion",
      "addressCountry": "CN"
    }
  },
  "acceptedPaymentMethod": [
    "https://schema.org/CreditCard",
    "https://schema.org/PaymentCard"
  ],
  "availabilityStarts": "可用开始时间",
  "availabilityEnds": "可用结束时间",
  "eligibleCustomerType": {
    "@type": "BusinessEntityType"
  },
  "eligibleDuration": {
    "@type": "QuantitativeValue",
    "value": 30,
    "unitCode": "DAY"
  },
  "eligibleQuantity": {
    "@type": "QuantitativeValue",
    "value": 10
  },
  "eligibleRegion": {
    "@type": "GeoShape",
    "addressCountry": "CN"
  },
  "eligibleTransactionVolume": {
    "@type": "PriceSpecification",
    "minPrice": 100,
    "maxPrice": 1000,
    "priceCurrency": "CNY"
  },
  "gtin": "GTIN编码",
  "gtin12": "GTIN-12",
  "gtin13": "GTIN-13",
  "gtin14": "GTIN-14",
  "gtin8": "GTIN-8",
  "includesObject": {
    "@type": "TypeAndQuantityNode",
    "amountOfThisGood": 1,
    "unitCode": "C62"
  },
  "inventoryLevel": {
    "@type": "QuantitativeValue",
    "value": 100
  },
  "itemCondition": "https://schema.org/NewCondition",
  "itemOffered": {
    "@type": "Product"
  },
  "mpn": "制造商零件号",
  "priceSpecification": {
    "@type": "UnitPriceSpecification",
    "price": 99.99,
    "priceCurrency": "CNY",
    "unitCode": "C62"
  },
  "validFrom": "有效期开始",
  "validThrough": "有效期结束",
  "warranty": {
    "@type": "WarrantyPromise",
    "durationOfWarranty": {
      "@type": "QuantitativeValue",
      "value": 12,
      "unitCode": "MON"
    }
  }}

3.3 Organization - 商业组织

{
  "@type": "Organization",
  "name": "公司名称",
  "legalName": "法定名称",
  "taxID": "税号",
  "vatID": "增值税号",
  "duns": "邓白氏编码",
  "leiCode": "法律实体标识符",
  "naics": "北美行业分类",
  "founder": [
    {
      "@type": "Person",
      "name": "创始人"
    }
  ],
  "foundingDate": "成立日期",
  "foundingLocation": {
    "@type": "Place",
    "name": "成立地点"
  },
  "dissolutionDate": "解散日期",
  "awards": ["奖项1", "奖项2"],
  "memberOf": {
    "@type": "Organization"
  },
  "parentOrganization": {
    "@type": "Organization"
  },
  "subOrganization": [
    {
      "@type": "Organization"
    }
  ],
  "department": {
    "@type": "Organization"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "customer service",
      "telephone": "+86-10-12345678",
      "email": "contact@example.com",
      "contactOption": "TollFree",
      "areaServed": "CN",
      "availableLanguage": ["Chinese", "English"],
      "hoursAvailable": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": ["Monday", "Tuesday"],
        "opens": "09:00",
        "closes": "18:00"
      }
    }
  ],
  "location": [
    {
      "@type": "Place",
      "name": "办公地点"
    }
  ],
  "areaServed": {
    "@type": "GeoShape",
    "addressCountry": "CN"
  },
  "brand": {
    "@type": "Brand",
    "name": "品牌名称"
  },
  "duns": "邓白氏编码",
  "email": "联系邮箱",
  "faxNumber": "传真号码",
  "isicV4": "国际标准行业分类",
  "logo": "Logo URL",
  "slogan": "口号",
  "telephone": "联系电话",
  "vatID": "增值税号"}

3.4 LocalBusiness - 本地商家

{
  "@type": ["LocalBusiness", "Restaurant"],
  "name": "餐厅名称",
  "image": "图片URL",
  "telephone": "联系电话",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "街道地址",
    "addressLocality": "城市",
    "addressRegion": "省份",
    "postalCode": "邮政编码",
    "addressCountry": "国家"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9042,
    "longitude": 116.4074
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "10:00",
      "closes": "16:00"
    }
  ],
  "priceRange": "$$",
  "servesCuisine": "中餐",
  "menu": "菜单URL",
  "acceptsReservations": true,
  "currenciesAccepted": "CNY,USD",
  "paymentAccepted": "Cash, Credit Card",
  "priceRange": "$-$$",
  "hasMenu": "菜单URL",
  "branchOf": {
    "@type": "Organization",
    "name": "总店名称"
  },
  "description": "商家描述",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.5,
    "ratingCount": 120,
    "bestRating": 5,
    "worstRating": 1
  },
  "review": [
    {
      "@type": "Review",
      "author": {"@type": "Person", "name": "顾客A"},
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": 5,
        "bestRating": 5
      },
      "reviewBody": "非常好的体验",
      "datePublished": "2024-01-01"
    }
  ]}

3.5 Service - 服务

{
  "@type": "Service",
  "name": "服务名称",
  "description": "服务描述",
  "provider": {
    "@type": "Organization",
    "name": "服务提供商"
  },
  "serviceType": "服务类型",
  "areaServed": {
    "@type": "GeoShape",
    "addressCountry": "CN"
  },
  "offers": {
    "@type": "Offer",
    "price": 1000,
    "priceCurrency": "CNY"
  },
  "terms